Choosing the right keywords or keyphrases is the starting point from where you begin your SEO journey. It is the first step that decides which search terms you will answer to, and the niche in which you will be competing for SERP (search engine results page) supremacy.
But how do you know which keyword to target and whether it will be profitable or not? Well, of course, you will need to invest some time in doing research. However, to help you out, we have chalked out some pointers that should help you in your research process.
So without further ado, here are our top 5 tips for keyword selection:
Your website and all its content might be geared towards selling or promoting a particular product or service. Or it might be dedicated to providing resources or information on a particular niche. Whatever be the case, you need to consider your target audience while choosing what keywords to use.
Put yourself in your customers’ shoes and ask what you would search for on Google if you were to look for your product, service, or information. You can even ask your friends, family, colleagues, or even acquaintances to help out. The more people you ask, the better the idea you will have on how people will phrase their search queries. This will help be extremely insightful in finding the right keywords.
You might think that the keyword your targeting is going to fetch you a huge amount of traffic, but it can turn out very differently. This is why webmasters need to use keyword research tools while finding the right keywords.
Some popular options include the likes of Google Keyword Planner and Ubersuggest which are free to use and gives you actionable information on different keywords.
All you have to do is type in a keyword and the tool will fetch information regarding its search volume - no. of searches per month, how many other websites are targeting that keyword, related keywords along with all these statistics, and so on.
This will give you an objective and quantitative idea on potential keywords that you should be targeting on your website.
While doing your keyword research, you should also pay attention to the keywords your competitors are targeting with their content. There are many free as well as paid SEO tools that give you a full in-depth keyword analysis of an entire website.
Alternatively, you can also do manual research by heading over to their website, browsing through their content, seeing how they have integrated their keywords, placed metatags, and much more. Not only will it help you see potential keywords worth integrating into your website, but also a look inside your competitors' keyword strategy which can give you an information advantage.
Long-Tail Keywords refers to a combination of two or three keywords or keyphrase merged into a single target keyword - or a ‘Long-Tail Keyword.’
You will notice that the keyword research tools will fetch you singular keywords or keyphrases. You will also find that this type of short keywords has huge search volumes. But at the same time, these also have high competition. Meaning ranking for these keywords is going to be tough. But the main problem with singular keywords is that they are very vague as they can address a broad spectrum of topics.
Long-Tail keywords, on the other hand, are laser-focused on a particular niche area. This reduces the search volume significantly, but it also has very little competition, meaning you have greater chances of ranking higher on the search engines and getting more organic traffic.
People just starting out with a new website should absolutely focus on long-tail keywords if they wish to make a place for themselves on the SERP.
The online world is all about trial and error. Once you have created a piece of content targeting a particular keyword, don’t forget to monitor and analyze the amount of traffic it is receiving.
In fact, you can use this wonderful Google Analytics WordPress plugin, to get a detailed insight on user behavior on your website. You can then use this information, to tweak your target keyword and see if you see a change in your traffic inflow. Also, certain keywords will go out of trend after some time, so you need to be prepared about that and refine your strategy accordingly.