There is no denying the importance of having high quality copywriting to represent your brand, product, or service. But with that being said, it is also very expensive. Hiring a copywriter can take a lot out from your marketing budget. And if you are a small business, then that money is better spent on other departments.
But with that being said, somebody has to create the copy for your website. So the question ultimately boils down to this - should you hire a copywriter or write your own copy? And the real answer is - it depends! This is why we have put together a small questionnaire to help you decide whether or not you need professional copywriting services:
Copywriting is essentially an excellent sales pitch written out on any piece of paper like a brochure, or even a website. So let’s rephrase the question - “are you good at convincing people to take actions by only using your words?” If the answer is yes, then you have a hidden talent for copywriting.
Many people make the mistake of thinking that it is about having great grammar skills or even an English Degree. And while both these things do help, but at its core, copywriting is simply about creating words that provoke action. And if you can do that, then more power to you - your own copy can represent your business.
Hiring a professional copywriter is very expensive. On average it will cost at least in the thousands. So do you have that kind of money allocated to your marketing budget? If not, then you will have to write the copy yourself. Now granted, there are many copywriters who charge lower than that, but it also translates to a lower quality of work.
In fact, it would actually be a good option if you write the copy yourself and grow your business using other marketing tactics. And once you have enough budget, then you can hire a professional copywriter to help with your growth. You can even consider doing a small course on copywriting to help you out initially.
Now, as your business keeps growing, at a certian point, writing your own copy won’t be profitable.
We all have heard the saying - ‘Time is Money’. However, the amount of money differs from person to person. For example, an average copywriter, at the minimum, will charge you around $70-100/hour. So now, you need to ask yourself how much money you are making from your business if computed on an hourly basis.
If you make more money by focusing on your business, compared to the amount of money you save by ‘not hiring’ a copywriter, then it is time to hire a copywriter. Clearly, you will see more profit if you focus on the other aspects of your business.
And since you are making more money than what the copywriter is charging you, it will always be in your budget. And let’s not forget how the professionally developed copy will help boost your profit margins even higher.
And the last, but probably should have been the first questions worth asking yourself - is copywriting done by other businesses in your niche or by your competitors?
Many companies greatly benefit from hiring a copywriter; otherwise, this profession wouldn’t have existed. But at the same time, there are industries doing just fine without ever considering calling a professional to write the advertisements.
For example, a car company will obviously hire a copywriter to break into a competitive market. Even if it was a $100,000 worth investment, they are able to easily make that money back - thanks to all the sales the advertisements were able to generate.
But on the flip side, let's consider a small-scale, possibly local business like Dunder Mifflin. Perhaps the $100,000 would be able to generate a similar number of sales as with the car company, but the profit margin isn’t nearly as high to make it a profitable investment.